Download Advertising to Children: New Directions, New Media by M. Blades,C. Oates,F. Blumberg,B. Gunter PDF

By M. Blades,C. Oates,F. Blumberg,B. Gunter

this significant resource for college kids, researchers, advertisers and oldsters studies the debates and provides new examine approximately advertisements to young children. Chapters disguise foodstuff and alcohol ads, the consequences of product placement and new media advertisements, and the position of folks and academics in supporting youngsters to profit extra approximately advertising.

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